by Jacob Allred | Nov 4, 2014 | Tips
If you find yourself frequently updating links in your Infusionsoft campaigns to point to the latest content, then you may want to switch to using campaign links. These special links can be included in multiple places within your campaign, and later be updated from a single location. For example, you may want to link to your latest promotion, most recent blog post, or current webinar signup page. Instead of updating these links manually, potentially in several emails within your campaign, you can use a campaign link. This gives you the ability to quickly and easily change the web address whenever needed without having to dig into your campaign. Create a Campaign Link To get started, open your campaign. Click the Campaign button and select Links…. This will give you the ability to add a campaign link. Setup Your Campaign Link Click the green Add Link button to create a new Campaign Link. The name and description fields are for your own use; they won’t be displayed to the recipient. The URL can be any website you’d like. Click the icon to save when you are done. Add the Link to your Emails Using a campaign link is easy. You can add it to your email just like a normal link. Instead of choosing Web address, select Campaign link, and then pick the campaign link you’d like to add. Update your Link as Needed When you need to update your link, go back to the Links… section of your campaign. Simply edit your link and save it. Your link will be updated as soon as you publish the...
by Jacob Allred | Oct 28, 2014 | Tips
48% of total email opens occurred on a mobile phone or tablet in the second quarter of 2014 (source: Experian Email Benchmark Report). In other words, half of the emails your customers see are opened on a mobile device. If your email template isn’t optimized to look great for desktop, webmail, and mobile users then you may be losing sales. Responsive templates are designed to adapt themselves to the available screen space. Instead of just shrinking the content down (like often happens with emails created with the Infusionsoft drag and drop builder), a responsive template will allow parts of the email to move around so that your text and images stay at a legible size even on tiny mobile phone screens. This is an advanced tip. It requires working directly with HTML. If you aren’t comfortable working with HTML, you may need to hire a developer to help you or pay for a template design service. Get a template To get started, you need a template. If you are very comfortable working with HTML, you could use the Antwort responsive templates. These templates are highly customizable and work great for most email clients. If you are a little less comfortable with HTML, you could try using Campaign Monitor’s free template builder. Select a template, customize it, click Preview, then Finish and save. Instead of creating an account, click the Download as HTML & CSS link at the bottom. Enter your email and click Send me the files. You’ll receive a zip file with an HTML file that contains your email. Another popular option is Ink. This tool also requires some basic HTML knowledge, but is highly customizable and well documented. Copy your template...
by Jacob Allred | Oct 22, 2014 | News
We’ve released Infusionsoft One-click Upsell v2.2.4 for WordPress. This is an optional update that fixes issues that a few users encountered: Improved CSS when using an image for your upsell button. We’ve updated the CSS to work better with themes that have default widths or heights for input buttons. If you were unable to get your upsell button sized correctly, or it wasn’t showing up at all, this may fix the issue for you. Upsell buttons can be “submit” or “button” input types. Some themes alter the appearance of inputs of type “submit”. You can now choose to have the input be of type “button”, which can help with these CSS issues. This option is on the settings page for the plugin. If you already have the plugin installed and would like to update, please do so from within your WordPress administration pages. You can also get the plugin (for free!) from the official WordPress plugin site. Having problems with the plugin? Would you like it to do something it doesn’t already do? Feel free to contact us using our contact form or via email. You can also contribute to the project on GitHub. The One-click Upsell plugin is fully supported via our contact form or support email address only. We will not provide support for this free product over the...
by Jacob Allred | Oct 21, 2014 | Tips
If you have limited time or a small budget for promotions, you may want to focus your efforts on your most active contacts. The Pareto principle states that, in many situations, 80% of the effects come from 20% of the causes. This is often called the 80-20 rule. In business, this means that 80% of your sales are likely to come from only 20% of your contacts. With a few clicks in Infusionsoft you can quickly build a list of the contacts that click links in your emails the most often. By focusing on this 20%, you can maximize the value of your marketing efforts. Step 1: How many contacts have clicked at least once? To start, you’ll need to know how many contacts have clicked at least one link in an email. Go to Marketing→Reports, then choose Click Through Percentage Search By Contact. With the default settings, click Search. The number of contacts will appear in the upper left of the search results. For example, “1-50 of 2,124” means you have 2,124 contacts that have clicked at least one link. Step 2: Which contacts click the most links? Next, adjust the filters to narrow the list to the most active clickers. The goal is to target the most active 20% of contacts that have clicked at least one link. In this example, we had 2,124 contacts that clicked at least one link, so we want to narrow the list to about 425 contacts. This will take some trial and error until you find the filter that works best for you. Click the Edit Criteria/Columns… button to bring up the search criteria form. You have a few options: Adjust the Total Email...
by Jacob Allred | Oct 14, 2014 | News
The security of our customers and their data is our highest priority. A potential SSL vulnerability has been identified by Google researchers. This vulnerability, called POODLE, makes it possible for an attacker to break through an SSL connection’s encryption. We have updated our servers with the recommended fix and are no longer vulnerable to this newly identified threat. We have no reason to believe that any customer data has been...
