What do drones and marketing have in common?

Photo by Diana Măceşanu

Drones are a miracle of modern science.  They take user input (what you want it to do), and look at sensor data, and make adjustments so they can do what you want them to.   Consumer drones were an almost impossibility a decade ago because the low cost electronics weren’t fast enough to see what the drone needed to adjust.  By the time it knew that it needed to slow down one motor to stay level it was already turning upside down and ready to crash.  This same concept of rapid feedback is what enables cars to lower their emissions to what they are today.  Similar to drones, without this fast feedback in your online marketing there are some really awesome things you can’t do.

Most small businesses still have “slow” marketing feedback.  If sales are up for the quarter marketing is good.  If sales are down for the quarter something needs to change.  The way to speed up your online marketing feedback is to fully integrate your Facebook Pixel and Google Analytics with Infusionsoft to record monetary values for conversions.  It’s technically possible to set these things up so that when someone makes a purchase you can tell Facebook and Google how much money that purchase is worth.  For subscriptions you tell Facebook / Google the lifetime value of the subscription that was purchased.

We have already created a tool we use that does this for Google Analytics and we are working on one for Facebook.

If you want to help test the tool and give us some feedback when it’s done, leave a comment below (or on our facebook page) and we’ll email you when it’s ready.  I promise, it will be easy to use.

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