I have a couple questions to ask you –
What is the churn rate for your subscriptions?
How many of your customers come back for a second purchase?
What are your most effective marketing channels?
How much can you spend per lead and still make a profit?
How many of your subscriptions are NOT being paid every month?
What is your most popular product? What is your most profitable product?
If you are like most small to medium businesses then you have a pretty good idea of the answer to each of these questions, BUT you aren’t sure if you are right. If you are like most Infusionsoft users, then you know that the answer lies within Infusionsoft somewhere, but you don’t know where.
Knowing the answers to these questions, and other questions like them, is critical to truly understanding your business, your customers, and your marketing. Without specific data, then you are spending time and money on marketing efforts that may not even be turning a profit.
So – what can you do about it?
If you are a solo business owner, or work with only a small team, then Infusionsoft’s reporting does have a lot of tools that can help you. We’ve put a list together of the top 5 most useful Infusionsoft reports that you can check out here. This won’t give you the answer to all of your questions, but it does give you a push in the right direction. To get the rest of your numbers you may still have to pull out a good ol’ Excel Spreadsheet and dump hours into trying to view your data and hope you get it right. Alternatively, Novak Solutions can help you setup some more advanced reports specific to your needs, and you can avoid hours of Excel spreadsheet time.
If you work with a larger team and have access to a database engineer, then we have an awesome tool that you need to know about. Novak Solutions DataWarehouse tool does all the heavy lifting for you – we’ve spent years putting together the most reliable and most complete tool for pulling data out of Infusionsoft. The end result – a MySQL database that has your Infusionsoft data, all ready to go
Your database engineer or reporting expert can connect the database directly to your reporting framework of choice or build custom reports into any in-house application. You can get real data, live data and know exactly what’s going in your sales funnels.