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Tuesday’s Tip: Playing the Long Game

Recently I picked up an old game my friends used to play.  Sid Meyer’s Civilization.  It is a fascinating game.  Combining politics, war, social dynamics, intrigue, supply, diplomacy, science, etc…  A unique difference about it vs most video games is that you have to be playing about 10 turns ahead (this equates to about 30 min of play time, and 50 years in game time).  If you want to attack someone, unless you have boat loads of money to purchase units, you have to start building an army ahead of time.  Armies cost money to maintain and so you can’t keep a large standing army and once you’ve defeated your enemy you have to cut back your army size or else you’ll use all your money just keeping them alive.  Do you need to make friends with someone so you can cross their territory with your army and not start a war with them. In the world of small business (and life) things are similar.  Everyday we have a long list of tasks that seems never ending many of those tasks likely have little to no long term significance.  I read a great article here: http://blog.crew.co/playing-the-long-game/ that talked about how you should allow yourself to procrastinate to work on significant things.  As I was playing the game, I realized that in my own life, I’m not playing the 10 turns ahead, I’m playing it about a week ahead.  I realized this, and when I got to work this morning I shared my thoughts with Jordan and we identified where we are lacking in Novak Solutions and what we need to do...

Tuesday’s Tip: Add an SSL Lock And Text To Infusionsoft Order Forms or Shopping Cart

Ever seen those “Secured by SSL” locks / images?  That means a lot to some people.  So we created an easy way to add it to your order forms and shopping cart. First, download this image (right click and select “Save image as…”): Next, you need to upload it someplace.  Doesn’t matter where, as long as it is on an ssl site (Amazon S3 is a quick and easy place to put it). Finaly, just paste the HTML below into the “Footer” area of your Shopping Cart or Order Form.  Change the “image-url-here” to the url of the image.  This will give you a nice looking compact image and text that re-assures people who are concerned about the security of their information. <div> <p> This site is secured by SSL (Using AES256 and RSA) <img src="image-url-here" align="top" width="16"> </p>...

Tuesday’s Tip: Identifying Your Most Interested Leads

It’s the end of the month, you need to close one more deal, and you KNOW there is somebody in your database who wants to buy, you just aren’t sure who…  What if you had a count of how many interactions you had with each customer.  How many links they’ve clicked, forms filled out, and you know the last time they interacted with you.  Do you think you could find that person you can close today? While Infusionsoft has Lead Scoring, it doesn’t give you a running total you can use in this case.  However, an easy way to track this is to use a custom field, and our free “Field Math” tool that is included in our Free Campaign Tools.  Use the Field Math tool to increment that custom field value every time a contact does something that indicates interest.  This could be filling out a webform, clicking a link, or other actions. Checkout how to use our Field Math...

Tuesday’s Tip: Get More Opt-Ins with Icegram

A client of ours told me about this gem.  It’s called Icegram.  It lets you bring attention to Call To Actions on your website with a multi-tude of options from chat boxes, to headers, to popups.  And! You can use it with Infusionsoft!!  But wait, There’s More!  It’s Free! Rather then downloading it, install it just like a normal wordpress plugin. Now, go ahead and create a new “Campaign” by clicking in the wordpress admin bar on “Icegram” (should be under comments). And then “Add New Campaign”. Next, you need to create a new message.  Play with the options some, and see what you like.  Once you have what you want, scroll down and click on the “Use Opt-in / Subscritpoion / Lead Capture Form” button. Now, open up an Infusionsoft Web Form, click on “Get The Code” and get the un-styled code.  Paste it into the “Form Embed Code”.  Now save everything and check out your hard work.  ...
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