by Joey Novak | Sep 29, 2015 | Tips
A client of ours told me about this gem. It’s called Icegram. It lets you bring attention to Call To Actions on your website with a multi-tude of options from chat boxes, to headers, to popups. And! You can use it with Infusionsoft!! But wait, There’s More! It’s Free! Rather then downloading it, install it just like a normal wordpress plugin. Now, go ahead and create a new “Campaign” by clicking in the wordpress admin bar on “Icegram” (should be under comments). And then “Add New Campaign”. Next, you need to create a new message. Play with the options some, and see what you like. Once you have what you want, scroll down and click on the “Use Opt-in / Subscritpoion / Lead Capture Form” button. Now, open up an Infusionsoft Web Form, click on “Get The Code” and get the un-styled code. Paste it into the “Form Embed Code”. Now save everything and check out your hard work. ...
by Joey Novak | Sep 21, 2015 | Tips
With the October 15th deadline for EMV cards rapidly approaching. You’ve probably noticed some of your favourite retailers have gotten new credit card terminals. For those of us that depend upon credit cards as a form of payment, this has raised some questions about the future of how we accept credit cards. First off, the october 15th deadline isn’t a law, it isn’t a day where all magnetic stripe cards will stop working, it isn’t even that terrible if you aren’t ready for it. On October 15th, if you are a brick and mortar store, and you don’t yet accept EMV cards, if you accept a fraudulent credit card, you have to pay for it, the bank won’t reimburse you. This all stems back from the big data breaches we’ve seen in the last few years. Magnetic stripe cards are insanely easy to read and duplicate. You can buy everything you need from Amazon for less then $200. This wasn’t a huge deal because credit card numbers are encrypted on the terminal before being sent to the bank for verification. The target data breach was a new class of cyber attack. Criminals injected new code into the credit card terminal itself so that they could grab a copy of the card number before it was encrypted. To prevent this from happening again, card readers are now built with the encryption built right into what is called the “Read Head” this is the magic thing that turns the magnetic data into ones and zeros the credit card terminal can understand. The card data stays encrypted all the way...
by Joey Novak | Jul 8, 2015 | Tips
We’ve seen some of our clients who have awesome signatures in their email that double as marketing tools. I wanted to implement this in our company but I wanted to get it standardized across the company so we are all presenting the same message in our communications. So we added a Signature “generator” tool to our Free Campaign Tools. Below is a quick video on how it...
by Joey Novak | Jun 23, 2015 | Tips
Melt is a program that lets you script video splicing, and basic editing. It can be a pain to get to know, but once you do, it’s pretty awesome. Here is a simple example. We have a number of short walkthroughs. They are all pretty similar. A Quick intro, the screen cast, and then an outro. Here is how you setup melt to do this for you. First, you need to install “Shotcut” (http://www.shotcut.org/) on your Mac / PC. Shotcut is a front end for Melt, and includes the melt program. It’s alot like Adobe Premier Elements, but it’s free and opensource. Now, go ahead and create a “Video Template” folder on your computer. Now in that folder, create a file called “render.melt”, in that file put the following lines: C:\Users\joey\Videos\intro.mpg -attach-cut volume:-8db screen.webm C:\Users\joey\Videos\intro.mpg -attach-cut volume:-8db This file tells melt to start with the video located here: C:\Users\joey\Videos\intro.mpg, to lower the volume by 8db for that video, then add the video called “screen.webm”, then add the intro.mpg video to the end of that, and reduce the volume by 8db. Note** You MUST have a blank line at the end of your melt file. Change the video filenames (C:\Users\joey\Videos\intro.mpg, and screen.webm) to the paths to your intro, and main content piece. Now, you need a script file (batch if you are on windows, bash if you are on Mac). For windows, I put the following in the batch file (I call the file render.cmd). "C:\Program Files\Shotcut\melt" render.melt -consumer avformat:final.avi acodec=libmp3lame vcodec=libx264 This tells melt to use your render.melt file, and output the video to a file called final.avi using...
by Jacob Allred | Jun 2, 2015 | Tips
There are so many ways to keep up with your favorite news sources: email subscriptions, Facebook, Twitter, blogs, and more. You can even view the latest news and articles inside of Infusionsoft. To follow your favorite news sources within Infusionsoft itself, you can add an RSS widget to your dashboard. First, click the Add Widgets button on your dashboard. Next, click Add to Dashboard for the RSS Feed item. The RSS widget will be added to your dashboard. By default it will show the latest news from Infusionsoft’s blog. You can click the Edit button to change which feed you are following. For example, you can use https://novaksolutions.com/feed/ to follow the Novak Solutions blog and to get our weekly tips in your dashboard. You can also drag the widget around to get it where you want it. Is your dashboard feeling cramped? If you have a reasonable sized monitor, you can also click the Change Layout button to change to wider columns or more...
