What does it mean to own something?
I can say that I own my car or that I own my house. I have paid for them, and they are mine.
What about my business? I created my business through a lot of hard work and I’m proud to say that I’m a business owner. Each of these things I can lay claim to and I have them in my possession.
What about your business data? All of those contacts, opportunities, payment information, segmented lists, all of those things that are incredibly important to your business. These things belong to you, but you can’t lock these things away in your home or office, they live within Infusionsoft.
This is a good thing – with Infusionsoft you can do awesome things with all of this data. Your campaigns drive your business and your business thrives with Infusionsoft.
But every business owner has to ask himself the question – if something happens to Infusionsoft, what impact would that have on my business?
If you don’t have a backup plan, then you could lose your customers. Don’t get me wrong – I have no doubts about the reliability of Infusionsoft to keep your data safe and secure, and they aren’t going anywhere. I’m just talking about being responsible for your data and having a backup plan.
Taking Ownership is Taking Responsibility
Remember that time that your computer randomly died and you could never get your family pictures back? We’ve all experienced something like this before, and it’s a terrible feeling.
Imagine losing all of your customer data – email addresses, purchase history, everything. Now, stop sweating and come back to today. You have your data inside Infusionsoft, how can you own your data and be ready for anything?
Easy answer – get a backup. A service such as NovakSolutions Cloud Backup will pull a copy of everything possible from your Infusionsoft application (Customer lists, emails, purchase history, active subscriptions, opportunities, etc) and make it available to you. Now, you can OWN your data. Download your data and keep a copy at the house, keep a copy in the office, put a thumb-drive in a picture frame and display it on your wall. Whatever you do with it, you have the power to keep your business running and you have claimed ownership of your data.
Not sure if your Infusionsoft database is large enough to warrant a backup solution?
Hard drive photo credit: Foter.com