by Jordan Novak | Jul 11, 2017 | Biz Tips
What does it mean to own something? I can say that I own my car or that I own my house. I have paid for them, and they are mine. What about my business? I created my business through a lot of hard work and I’m proud to say that I’m a business owner. Each of these things I can lay claim to and I have them in my possession. What about your business data? All of those contacts, opportunities, payment information, segmented lists, all of those things that are incredibly important to your business. These things belong to you, but you can’t lock these things away in your home or office, they live within Infusionsoft. This is a good thing – with Infusionsoft you can do awesome things with all of this data. Your campaigns drive your business and your business thrives with Infusionsoft. But every business owner has to ask himself the question – if something happens to Infusionsoft, what impact would that have on my business? If you don’t have a backup plan, then you could lose your customers. Don’t get me wrong – I have no doubts about the reliability of Infusionsoft to keep your data safe and secure, and they aren’t going anywhere. I’m just talking about being responsible for your data and having a backup plan. Taking Ownership is Taking Responsibility Remember that time that your computer randomly died and you could never get your family pictures back? We’ve all experienced something like this before, and it’s a terrible feeling. Imagine losing all of your customer data – email addresses, purchase history, everything....
